“You don’t generate your own electricity. Why generate your own computing?”
Jeff Bezos, Amazon.
Most importantly, the service you use is provided by someone else and managed on your behalf. If you’re using Google Documents, you don’t have to worry about buying umpteen licenses for word-processing software or keeping them up-to-date. Nor do you have to worry about viruses that might affect your computer or about backing up the files you create. Google does all that for you. One basic principle of cloud computing is that you no longer need to worry how the service you’re buying is provided: with Web-based services, you simply concentrate on whatever your job is and leave the problem of providing dependable computing to someone else.
Cloud services are available on-demand and often bought on a “pay-as-you go” or subscription basis. So you typically buy cloud computing the same way you’d buy electricity, telephone services, or Internet access from a utility company. Sometimes cloud computing is free or paid-for in other ways (Hotmail is subsidized by advertising, for example). Just like electricity, you can buy as much or as little of a cloud computing service as you need from one day to the next. That’s great if your needs vary unpredictably: it means you don’t have to buy your own gigantic computer system and risk have it sitting there doing nothing.
It’s public or private
Now we all have PCs on our desks, we’re used to having complete control over our computer systems—and complete responsibility for them as well. Cloud computing changes all that. It comes in two basic flavors, public and private, which are the cloud equivalents of the Internet and Intranets. Web-based email and free services like the ones Google provides are the most familiar examples of public clouds. The world’s biggest online retailer, Amazon, became the world’s largest provider of public cloud computing in early 2006. When it found it was using only a fraction of its huge, global, computing power, it started renting out its spare capacity over the Net through a new entity called Amazon Web Services (AWS). Private cloud computing works in much the same way but you access the resources you use through secure network connections, much like an Intranet. Companies such as Amazon also let you use their publicly accessible cloud to make your own secure private cloud, known as a Virtual Private Cloud (VPC), using virtual private network (VPN) connections.